Microsoft vs. Yahoo and the role Google plays!

Posted by Benjamin Kerensa | 2/15/2008 04:09:00 PM | | 0 comments »

So most of you who read the business section of your local newspaper or respective new outlet's website already know that Microsoft is making a bid to merge with Yahoo which the initial bid has already been rejected by Yahoo.

A lot of questions come to mind such as can this raise a anti-trust issue? I have to anwsers to this question. The first being that Yahoo has lost its dominance in the search market and the large majority of internet users already use Google for search purposes and a variety of other purposes (services) and as such if Microsoft were to successfully merge with Yahoo it would not grant Microsoft dominance in the search market.

On the other hand Yahoo has a large real estate when it comes to the internet services they offer which Google currently has not chosen to offer such as Games and other services. I think that aside from the Yahoo Search technology that if Microsoft does acquire Yahoo that Yahoo's various services would give Microsoft an unfair advantage over Google and other competitors simply because Google and other emerging competitiors do not currently have products/services such as Yahoo Games and when it comes to most internet users they want to go to "one" place to meet a large majority of their needs to simplify their internet usage practices and make their they spend online more effective and practical.

I personally am pro-Google in the sense that I prefer to use Google services over Microsoft and Yahoo services because generally Google listens to what internet users desire and they implement users requests as best as they can accomodate. I do have my issues with Google from time to time such as I think they can allocate more developers in the Gmail and Blogger development teams to produce more fixes and new features but when it comes down to it Google offers the most free and effective services around right now.

I think that Google needs to hire more developers for its existing flagship products and that it needs to also spend more of its revenue on buying and developing new products to offer under the Google brand...... when will we see Google Games? Google Domains?

On a side note I got word from a reliable source that Gmail will be rolling out some new features in the very near future which a lot of current Gmail users have been wanting.

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